Currently Browsing: The Truth

Concert Return on Attendance

Live music is all about the moment. Whether it be when the lights go down, when you’re belting out your favorite song, or when the band comes back out for an encore- you find that moment that made it all worth it. But what happens after the moment? Concert tickets can be expensive and hard to find. And they only last a few hours. Is there some sort of residual benefit fans can receive from attending a concert? I think so. I’d like to introduce a concept of Return on Attendance. Return on attendance (ROA) is the value that a concertgoer receives from attending a live music event days after...
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The Future Economy of Music

The music industry is changing. In fact, it has been in a state of change for nearly 10 years. The struggle pits artists against labels, fans against the industry, and traditional media against social media. Companies like iTunes, Lala, MySpace, Last.fm, and Pandora are finally leading musicians to the promised land, but a fight for control still persists within the industry. What will happen next is what Showasis seeks to capitalize on. Last December MusicThinkTank posted an article titled Dear Musicians Please Be Brilliant or Get Out of the Way, introducing what the future might hold for the...
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Criteria for Reviewing a Concert

In a previous post, we talked about reinventing how you think about concert reviews. In other posts we also talked about why qualitative concert reviews suck and quantitative reviews are better. The moral of the story is that there is a lot of value in thinking of concert reviews in terms of objective criteria. Debate around this issue involves what criteria we should be using. Remember, epic live music experiences are made in the details – the small things that make a big impact. In this post, we are going to take a look at what some of those things are and how they transform into (somewhat)...
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Qualitative Concert Reviews Suck

I hate qualitative concert reviews. You know the ones I’m talking about. Reviews that you see featured in the entertainment section of newspapers and posted on hipster blogs. They are too long, don’t actually tell you anything valuable, and are a bear to read. Sometimes they are even written by a music snob that does such a poor job relating to you that you want to vomit. They suck. For years I have seen websites try and make something of qualitative concert reviews. They launch with a lot of enthusiasm, clever user generated reviews from a trendy club in Los Ageles, and a noble cause. But...
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